Lots of companies are using Facebook, Twitter, LinkedIn and other social media, but unless they are part of a broader public relations and marketing strategy, they may be missing the boat.
That is what brand strategist Marni Salup of The Salup Group says in a blog on the Huffington Post on Thursday.
“Social media cannot exist on its own; without using it alongside other PR tactics, you will be unable to build on your community and reap the potential benefits of fan-building,” Salup writes.
Among suggestions she makes are:
— Approach social media teams for similar brands or media outlets and offer promotions, giveaways, interviews and product announcements on those brands’ Facebook/Twitter pages.
— Spend a day on a media outlet’s Facebook or Twitter page answering reader questions. Having a celebrity or client or brand spend a day
— Create content and programs that engage consumers both online and offline simultaneously, so that your presence is felt beyond social media.tweeting for a brand can be fun and engaging for the audience, she says.
Salup’s recommendations come as the Business Journal is accepting nominations for Social Madness presented by Capital One Spark Business. It’s a competition in which local businesses of various sizes will be measured by the growth of their social media influence, including on Facebook, Twitter and LinkedIn.
Local winners will advance to a national bracket-style tournament.
The deadline for nominations is May 15, and the local challenge begins June 1.
Source: Puget Sound Business Journal