The infographic below, which I first saw on Mashable, was created by Online MBA. It’s got some very telling and insightful info such as the fact that 2/3 of all adult online users are connected to one or more social media platforms.
That’s amazing… it truly is. Wonder how many are still out there who still think social media is just a fad?
But I digress…
Another telling statistic is the gender breakdown between men and women on some of the social media platforms, in particular Google+ and Pinterest.
Google+ is definitely where the men hang out, literally as 71% of men use it compared to just 29% of women.
To find women, AKA the most powerful brand ambassadors in the world - in the social media space, head over to Pinterest where 82% of pinners are women. It’s precisely Why Brand Managers Need to Take an Interest in Pinterest.Click here for a full view of the infographic.